This Privacy and Cookies Policy relates to the website which is owned/operated by Real World Planning Limited, a brand strategy and market research consultancy registered in the UK (company number 06991440). We take our duty to process your personal information very seriously.

Privacy when using this website
The use of the Internet pages of this website is possible without any indication of personal data. However, if you want to get in touch via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.

If you provide your email address, I will respect your email privacy and won’t share your details with anyone else. I may email you occasionally with information about services that I think are relevant to your requirements. If you no longer wish to receive this information, let me know by email.

Please note that I reserve the right to access and disclose individually identifiable information to comply with applicable laws and lawful government requests, to operate my systems properly and to protect both myself and my clients.

Privacy when taking part in market research
This privacy policy explains how we use any personal information we collect about you when you take part in market research with Real World Planning.

What information do we collect about you?
We only collect personal information which you voluntarily consent to provide to us, either directly or through a third party (for example, via one of our clients or one of our carefully selected third party suppliers such as or a market research recruitment company or a market research panel company). All information is obtained in accordance with the Market Research Society’s Code of Conduct.

How will we use the information you have provided?
We use the information which you have consented to provide to us for market research purposes so that we can perform our duties to our clients as a brand strategy and market research consultancy. We may contact you before or during the project to confirm your involvement and check on progress if the project takes place over time. Your responses during the market research will be reported anonymously to the client who commissioned the project, combined with those of others who participated. If you have consented to being re-contacted after the project, your data may occasionally be used for this purpose.

We may share your personal data with our clients (only when you have given informed consent) and/or with our trusted third party suppliers with whom we have contracts to analyse and process research data. All third party suppliers of Real World Planning are compliant with the GDPR. Your personal information will never be shared with anyone for marketing purposes, or with members of the public.

Access to your information and withdrawing your consent
Any personal information that Real World Planning obtains has been provided with informed consent. If you have provided your consent, you can always opt out at any time.

You have a right to request a copy of the information that we hold about you. If you would like a copy of some or all of the personal information that Real World Planning holds about you, please contact our Data Protection Officer by emailing or writing to us at the following address:

Data Protection Officer
Real World Planning Ltd
118 Goldhurst Terrace

We may make a small charge for this service. You may ask us to correct or remove information that you think is inaccurate.

How do we ensure your personal information is held securely?
We take our responsibilities very seriously to keep secure the information you provide to us. As such we take every reasonable precaution to ensure your information is protected from loss, theft or misuse. These precautions include appropriate physical security of our offices, controlled access to computer systems and use of secure, encrypted internet connections.

From time to time the personal data we collect from you may be transferred to and stored in countries outside of the European Economic Area (“EEA”). Your personal data may also be processed by a service provider which operates outside of the EEA. Different countries have different data protection and security laws and some of these do not offer the same level of protection as you enjoy under UK data protection legislation. However, when we appoint our service providers, we take care to ensure that they have appropriate security measures in place. We will always endeavour to ensure that your personal data is kept confidential and secure.

How long will we retain your data?
If you have been provided with a financial incentive for your time taking part in market research with Real World Planning, we are required under UK law to keep a record of this for 6 years, after which time it will be destroyed. This information is kept in a locked area to which access is controlled. Aside from this, any personal information which we obtain from you will be destroyed one year after the completion of the project.

Changes to our privacy policy
We keep our privacy policy under regular review and this document may be updated from time to time. This privacy policy was last updated 10th September 2018.

Please contact us if you have any questions about our privacy policy or require any further information: send an email to or write to us at Data Protection at Real World Planning, 118 Goldhurst Terrace, London, NW6 3HR.

If you wish to make a complaint to the Information Commissioner’s Office (ICO) about how your personal data is being processed by Real World Planning, there are details on how to do so on ICO’s website.

Cookies policy
Cookies are small text files that are placed on to your computer by websites that you visit. They are used to make websites work, to improve efficiency of websites, to improve the user’s experience and to provide usage information on websites. This information should make your website visits more productive by storing and using information on your website preferences and habits.

Your web browser can choose whether or not to accept cookies. Most web browser software is initially set up to accept them.

We may offer cookies to you and you should ensure that your web browser is set up to not accept cookies if you do not wish to receive them. Please note that if you disable cookies, some services or website functionality may not be available. For further information about cookies and how to disable them please go to

By continuing to use this site, you are accepting our use of cookies.

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