Real World Planning is a strategic marketing and research consultancy run by Helen Weavers. I am a very experienced planner and researcher, having spent 14 years in advertising, and then the last 12 years working independently with a wide variety of brand owners and agencies.
If you need help with business, brand or communications strategy, or want market research conducted, I might be just what you need. For some clients I facilitate meetings and workshops; for others I provide training in skills like brand positioning, brief writing and use of research.
I can also help with evaluating communicating effectiveness and writing awards entries. I have co‑authored two IPA Effectiveness Gold papers (including the 2012 Grand Prix) and was a judge for the 2010 IPA Effectiveness Awards.
Whatever the situation I believe in providing ‘real world’ thinking: grounded, useful and smart, not abstract, overly intellectual or indulgent. Give me a call or drop me an email if you want to know more.